Hello world.
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The Deceptive UX of Cookie Consent (and how to fix it)
The EU ePrivacy Directive states that: No cookies and trackers must be placed before prior consent from the user, besides those strictly necessary for the basic function of a website. Like most laws, it began with the best intentions. Ten years ago, the web was a “wild west” of tracking... -
101 UX Principles - Version 2.0
A second edition of my book 101 UX Principles is available to buy now. Buy on Amazon.com Buy on Amazon UK I wrote the first edition of the book in late 2017 and 2018, and I’ve spent the last year updating it for 2022. Rather than being thankless drudgery, re-writing... -
I built the world's worst CMS
In most content management systems (CMS) there’s some kind of server-side datastore (usually a database) which stores the page content. A request to the front-end triggers an API call to pull the page content from the database. I had an idea: what if the page content was part of the... -
7 Underrated UX Principles
The fields of user experience (UX) and product design are relatively large; in that — if you’re a newcomer to the field and want to study UX design there’s a lot to learn and a great many UX books to be read and courses to be completed. You can install... -
6 Conversational UI Principles
Conversational user interfaces (CUI) are big right now, and they deserve to be: they’re focused, simple, and widely-understood by users. Whether your CUI is backed by a simple script or a full-blown natural language processor and AI — here are some basic guidelines to follow for happy users and successful... -
Don’t Join the Dark Side
People check their smartphones a lot. One reason for this is that, in some way, it’s a kind of ‘gamble’. You check your phone and maybe there are no notifications or maybe there’s a ‘red blob’. Maybe someone’s liked your Facebook post or someone’s ‘faved’ your Instagram picture of your... -
Brands are bulls**t
I don’t mean ‘brand’ in the sense of ‘visual identity’: a good logo, wordmark or tagline is a great idea. I mean ‘brand’ in the modern sense, a wooly definition that’s come to be commonplace over the past 10 years or so. ‘Brand’ has come to allude to the company,...